New ETF listings, AI-driven strategies and dividend products are currently shaping the market.
Over the past five days, the ETF market has been driven mainly by a high number of new product launches on Xetra. 1 July 2026 was particularly active, with several new listings including eight Pictet AI Enhanced UCITS ETFs and three new DZ Bank ETFs on the MSCI World, the S&P 500 and the Euro STOXX 50.
A key development is Pictet's entry into the European market for AI-driven active equity ETFs. Eight new AI-supported equity ETFs are now tradable, confirming the trend that providers are increasingly launching active and technology-oriented strategies.
Alongside the Pictet products, new WisdomTree Global High Dividend UCITS ETFs and three DZ Bank UCITS ETFs were listed on 1 July 2026. Already on 30 June, Xetra saw listings such as an Amundi S&P All World High Dividend Yield UCITS ETF, an iShares MSCI AC Far East ex-Japan UCITS ETF and an active World Equity High Income ETF from iShares.
Thematically, artificial intelligence, quality equities, dividend strategies and defence remain in focus. Recent coverage from leading ETF editorial sources highlights both new AI products and the defence sector as one of the most interesting investment themes for the coming years.
These developments show the ETF market is becoming more diverse: alongside classic index trackers, active ETFs, income strategies and thematic concepts are gaining importance. For investors this means more choice — but also the need to clearly distinguish between short-term trend themes and long-term, robust portfolio allocations.